Reasons Why Authors Should Consider a Book Trailer Video is the future
Thanks to the Internet, thanks to self-published and independent authors have more options and venues to publish and promote their work. Still, it has also forced them to become more nimble content producers and multimedia professionals.
Authors need to be quick and savvy to grasp what works in the digital world. The Internet has evolved from a platform for information to one for entertainment, where video reigns. A video must be priceless if a picture can express a thousand words.
It is no secret that Internet users have short attention spans, and because there is such a wide assortment of books available for readers to choose from and even download for free, it is difficult to sell books these days. More people now have the chance to share their tales and establish themselves as published authors, thanks to the rise of self-publishing. As a result, author competition heats up.
What will you do now? A book trailer is the most effective approach to grab and hold readers' attention now that you know Internet users skim information and readers seek out books that enable them to build their own emotional experiences.
Why a video? The purpose of a book trailer for book promotion
1. The numbers say it all.
- By 2023, web videos will make up more than 80% of all traffic.
- Every day, Facebook operators watch more than 8 billion videos, or 100 million hours, of video content.
- Every day, more than 500 million times of videos are seen on YouTube.
- Most material categories, or 55% of consumers, extensively consume video content.
- 43% of respondents want to see marketers produce more video content in the future.
- Four times as many customers prefer watching a video to reading about a product.
- Among millennials, 4 in 5 think about video content before purchasing.
- 2. A video helps communicate your ideas faster.
The majority of book trailers last 30 to 90 seconds.
That is how long it takes to get your readers interested.
You must create a powerful first impression if you plan to promote your book online. We can process images 60,000 times earlier than words. Making a book trailer is one of the fastest ways to express your thoughts.
Remember that people who use the Internet skim information, and modern readers want to use the books they read and adore to create their own emotional experiences. Using video, you may enhance your audience's emotional experience and internet search performance.
3. A video helps get your message across.
A book trailer will aid readers in understanding the subject matter of your book. It makes readers reconsider their previous opinions of your book.
In addition to promoting your book and differentiating you from other writers, a video trailer will offer viewers the idea that you have a compelling narrative and a worthwhile message to impart. You provide readers with a tale to discuss and share, not just a book to read.
4. Videos increase social engagement
A video is ideal for keeping your readers interested. Video can directly impact your marketing and search engine ranking because it is a sharing media.
